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Performance Coaching

Life Coaching

What is Life Coaching?

Life Coaching is a way of empowering a person or an organisation to achieve their full potential. It is about closing the gap between where a person is and where they would like to be. Coaching is a positive powerful process which challenges a person to recognise and build on their strengths, explore their reality and find positive ways to change and move forward. It is based on the belief that everyone is creative and resourceful and has the ability to elicit their own solutions.

Life coaching is not a new idea, it is based on the ancient teachings of the philosopher Socrates which states that people are like acorns and contain within them the potential to grow beyond expectation. The principles of life coaching can be applied in any situation where solutions are required, there is need for change and a genuine desire to do what it takes to move forward.

 Coaching raises a persons awareness and empowers them to take responsibility for their lives. Coaching changes a persons belief as to what they are capable of doing and enables them to break out of their self imposed prison of self doubt and fear. Life coaching empowers a person to review their habitual thinking patterns, change their attitudes and do whatever it takes to reach their goals and step up to the next level in their life. Essentially coaching unlocks a persons potential so as to maximise their performance in every area of their life.

The following quotation encapsulates the essence of coaching:

"Self belief, self motivation, choice, clarity, commitment, awareness,  responsibility and action are the invaluable products of coaching"      

J Whitmore   ‘Coaching for Performance - Growing People, Performance and Purpose 

Life coaching is therefore a solution focused process, concerned with empowering a person  or an organisation to achieve their goals, reach their full potential and ultimately to be the best they possibly can. It is a holistic profession where everyone is treated as unique and as having within them all the answers they will ever need. The skill and practice of a Life Coach is to empower a person to find the answers within themselves, mainly through powerful and effective questioning and bring them to the surface where they can be converted into the energy which is positive action.

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